Kevin Burke

Applied AI & Analytics Leader · Philadelphia area, hybrid or remote

I build AI that does a department's work, and I teach teams to run it. At a 50-person media agency I rebuilt analytics on my own, built an AI agent that serves 18 clients and $120M in annual media, and now lead two analysts who run agents of their own.

18 clients

run through an AI agent I built, with a person approving every output

$120M

in annual media spend unified in a warehouse I built from scratch

2 analysts

on my team run agents cloned from it and own 8 client accounts each

EXPERIENCE

// EXPERIENCE

Associate Director, Data & Analytics

February 2026 – Present

Noble People · New York, NY (hybrid)

Built Rocky, an AI agent on Claude Code wired to 15+ tools. It runs analysis, reporting and deliverables for 18 clients, and a person approves every output.
Rebuilt the analytics function solo: one BigQuery warehouse for 22 clients, 12 ad platforms, $120M in spend.
Drove adoption: both my analysts run agents cloned from Rocky and own 8 client accounts each.
Set the guardrails: wrote the AI safety and adoption memo leadership approved and funded within a month.
Tied it to revenue: analytics and AI are in nearly every new-business pitch, including an agency-of-record win.
Proved it under pressure: two weeks of paternity leave, zero client requests missed, 15+ releases shipped.
Cut client deck production from days to hours and found $400K+ missing from ad-server reporting.

CRM Retention Strategy Manager

September 2024 – October 2025

Newell Brands (Yankee Candle) · Hoboken, NJ

Grew CRM revenue 22% year over year and repeat purchase rate 18% with synced email and SMS.
Built AI automation tools and a unified Power BI dashboard that cut campaign execution time.

Senior Manager, Digital Strategy

July 2021 – September 2024

Data Axle · New York, NY

Grew agency revenue 61% year over year leading integrated media planning.
Joined five teams into one workflow, opening cross-sell revenue across them.

Account Manager

September 2019 – July 2021

Innovid · New York, NY

Ran $5M+ in programmatic video and display for enterprise clients; led the Mediaocean Prisma rollout.

Earlier

Customer Success at Impact (Forensiq) and Sizmek, 2017 – 2019: advised 50+ clients on ad fraud.

BUILDS + SKILLS

// INDEPENDENT BUILDS

Rocky 2.0: my own AI operating system, with tested guardrails that block any unapproved send or delete.
Just Buy Nothing: a practice store for people cutting back on shopping; about 450,000 views at Reddit launch.

// SKILLS

AI strategy and adoption, AI governance and safety policy, agentic workflows, human-in-the-loop design, Claude Code, Claude API, MCP, LLM output evaluation

DATA

SQL, BigQuery, Python, Google Apps Script, GA4, Looker Studio, Power BI

LEADERSHIP

AI enablement and training, change management, use-case prioritization, executive reporting

// EDUCATION

Rutgers University – New Brunswick · Bachelor of Arts in Economics · Data Science Certificate

CONTACTKEVIN BURKE

// HIRE KEVIN

Let's talk.

Tell me what you're building. I'll walk you through Rocky and what my analysts have done with their agents, and we can see where it fits. Email is fastest. I'm in the Philadelphia area, open to hybrid or remote.

kburke119@gmail.com LinkedIn GitHub Resume (PDF)